Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how lostinscent.com ("we", "us", "our", or the "Site") collects, uses, discloses, and safeguards your information when you visit our website. Please read this privacy policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us or sign up for communications, we may collect your name, email address, and phone number.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookie Data: We collect information through cookies and similar tracking technologies placed on your device.
- Usage Data: We track how you interact with our Site, including clicks, time spent on pages, and navigation patterns.
- Affiliate Tracking Data: We collect data related to affiliate links and referrals to casino partners.
How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand how users interact with our Site
- To track affiliate commissions and referrals to partner casinos
- To improve and optimise the content and functionality of our Site
- To send you promotional emails and updates (where you have consented)
- To comply with legal obligations and enforce our terms of service
- To detect and prevent fraudulent activity and security breaches
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to help us understand Site usage patterns.
- Affiliate Tracking Cookies: Monitor clicks and referrals to partner casinos to calculate commissions.
- Marketing Cookies: Used to display targeted content and measure advertising effectiveness.
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. For more information about cookies, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to external casino partners and affiliate websites. We are not responsible for the privacy practices of these third-party sites. When you click on links to partner casinos or other affiliated websites, their own privacy policies apply. We encourage you to read the privacy policies of any external sites before providing your personal information.
Your Rights
Under UK and EU data protection law (GDPR), you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
- Right to Restrict Processing: You may request that we limit how we process your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to processing, including for marketing purposes.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Generally, we retain:
- Contact information for the duration of our business relationship and thereafter for legal compliance purposes
- Affiliate tracking data for up to 12 months or as required for commission calculations
- Analytics and usage data for up to 24 months
- Cookies typically expire within 12 months unless otherwise specified
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@lostinscent.com
We will respond to your enquiry within 30 days. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Last Updated: January 2026